The idea of effortless dressing isn't new. The 'I just woke up and picked up the dirty clothes on the floor' supermodels favourite line to the popular blogger's perfect photo of their outfit; one of 100 photos their boyfriend took on the side of the road in their tiny native town.
This idea has become such a difficult notion, it's not effortless or easy, it takes careful and deliberate shopping expeditions, serious editing of ones wardrobe and hours preening to make your bedhead hair look just that.
One of the favourite fashion editors ideas on this subject is to suggest their loyal readers not wear 'anything from one designer, one season or with one theme... sometimes wrong is right' (Harpers Bazaar, May 2009). The idea of natural ugliness is nothing new to me. I'm a firm believer that embracing the ugly daily in your outfits will bring you an effortless style that doesn't look put together at all.
The most annoying thing about the article in Harpers Bazaar is their insidious reference to ERIN. God how I dislike that woman. Erin's suggestion is 'when you think yo've spent too much time getting ready, stop. It's better to get dressed on a whim because you make instinctual choices'. Erin's style is emulated by a number of bloggers and while it may suit those california girl types, it certainly doesn't suit the majority of women.
The article suggests other positive models for effortless dressing such as Stella McCartney and Chloe Sevigny who definitely are perenially cool, but not for want of trying. A lot of effort is put into their effortless outfits.
Oh and if you want to really nail this look, you need to have long messy hair, so shorter haired girls, just forget it. For some of us, looking polished is the only way and we won't follow the garden path that Erin and others like her are making oh so cool.