I want to hack at something. Observer Woman and Grazia magazine in the UK have named American Apparel LABEL OF THE YEAR.
I loathe AA. It's not hipster, it's androgynous and simple. It's easy to wear for those who can't think independently about style and be creative. It's for those who want to follow like sheep.
And even though I like wearing leotards, AA's leotards are poorly cut.
Taken from Adbusters.org report on hipsterdom.
"But in 2008, such things have become shameless clichés of a class of individuals that seek to escape their own wealth and privilege by immersing themselves in the aesthetic of the working class."