Wednesday, April 9, 2008

Pop Up Shops

Being a marketer myself, I really love the idea of pop up shops for branding exercises. I think big brands, particularly those in fashion, can benefit from the word of mouth, exclusive nature of a pop up store.

K-Swiss opened a store in Santa Monica a few weeks ago, it'll be open for a month and will then travel to the next town. A bit like a circus really.

Read more here...

1 comment :

janekc said...

I love this idea, provided it's well done! The only thing I'd worry about is whether the store might *look* temporary, but for big brands I'd imagine it would be very professionally done...

Btw, love your blog (am a voguette and followed a link from one of the threads to visit :) )